The tourism industry body in the Outer Hebrides has a new leader. Rob McKinnon started as Chief Executive of Outer Hebrides Tourism (OHT) this month where he will take charge of delivering the tourism organisation’s strategy. 

Rob joined the OHT Board in 2015 and operates Fir Chlis, an accommodation business in Harris. He has been a Director of OHT since 2015 and was selected by an interview panel from a strong field of candidates following an extensive search process.

Rob has a background spanning both hospitality and food and drink, and his career has taken him all over the world including Australia.

Outer Hebrides Tourism is well on track to delivering the ambitious Tourism Outer Hebrides 2020 strategy which aims to grow the value of tourism to £74m by 2020. It has a strong track record in delivering projects such as the development of the website, the Eat Drink Hebrides initiative and trails such as Bird of Prey and Peter May.

Rob’s priorities will be to grow the visitor economy by promoting the islands to potential visitors, work in partnership with private and public organisations to deliver projects that make us a more attractive destination. His role also aims to grow OHT into a sustainable business advocating and providing commercial services to its members. 

OHT secured £168,206 from Highlands and Islands Enterprise (HIE) to support the development of the organisation and this new role for the first three years.

Rachel Mackenzie, HIE’s area manager in the Outer Hebrides, said: “Tourism is a key sector for HIE that can make a significant contribution to the economy of the Outer Hebrides. This is an important milestone for OHT and we are delighted to support the role for the next three years.”

Rob said: “
The Outer Hebrides is one of the most stunning destinations not only in Scotland, but across the world. It is a privilege to return to my roots and lead the tourism industry in the islands to the benefit of the islands economy and communities.



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